Aaptiv is a fitness app that provides audio and video workouts led by certified trainers. It annually attends the HLTH conference in Las Vegas to demonstrate its focus on health and wellness solutions for organizations, including employers and health plans. Aaptiv offers access to a network of gyms and studios where users can attend in-person classes. The app uses AI technology to personalize workouts based on users' fitness goals, preferences, and progress.
The Aaptiv color palette, along with the logo, has been used to make the booth stand out in the venue. The image and embellishment on the phone were designed to highlight the mobile app. The main features targeting the B2B audience are represented with both text and graphic elements. The logos of partner gyms have been organized in pill-shaped boxes and placed on a separate banner as part of the wall graphic. The icon pattern serves to break up the bright colors and effectively utilizes the diagonal wall space.
Marketing campaign, illustration, page layout, motion graphics
Gilroy
Conference trade show booth, pattern, gym logo treatment, print collateral, motion graphics
Victor Santana
Paul Cifuentes
Paige Kelly
