Marmot is a family-oriented hotel located at the West entrance to the Yellowstone National Park. Following the strategy to keep the park infrastructure busy during the off-season period, the hotel would welcome guests and locals regardless of the time of the year.
The hotel brand named after a local animal, consists of a uniform logo modified from P22 Mackinac Pro, and a simplified marmot paw print. The earthy green and brown color palette contributes to the feeling of outdoor adventure.
Branding, packaging, typography
Acumin Variable Concept,
P22 Mackinac Pro
Custom wordmark logo, packaging, coloring sheet, brand assets
The Yellowstone National Park guide map was developed into a coloring sheet, featuring local wildlife as well as their footprints in the form of color matching stickers.